We are always looking for perfect SEO tricks that can push our content at the top of the search engine results pages. There is no “perfect” trick, but if there is one SEO component that comes closer to this, then that is to design not just for search algorithms, but also for users.

Think About What Makes a Successful User Journey

There should be more convenience, and less loading time. In order to consume interesting content, and complete some actions, there should be smooth, fast connection and process.

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How popular are your web pages? Is there a big amount of traffic? Are other people talking about your content? Are they linking to it?

Backlinks are still crucial factors in determining a websites credibility and authority. Simple brand mentions on other authoritative websites can also help.

Relevance

How relevant are your posts and overall website to the individual’s search terms? Do photos have related themes, filenames and tags? Are your meta tags and titles properly positioned? Do you have important keywords in your URL? Do the medias are fit to the web optimization? If your posts are not relevant to what the individual is looking for, then it won’t appear in the SERPs.

Engagement

Are people clicking the search results listing? Are they engaging with the linked web pages? Are they scrolling all the way down to the button?

Engagement is a vital component in understanding if a certain web page good for the user.

Trust

How trustworthy are your web pages? Is your company verified on Google My Business? You should know that newer websites are rarely ranked high. Trust is very crucial. If your web pages appear unreliable, then, they don’t deserve to be at the topmost results.

SEO has a lot of other vital components. However, at the end of the day, it all boils down to creating a website architecture that is mobile optimized, fast, and has the most basic tags. Make sure to provide a good experience for every user.

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