Pinterest versus Instagram: Which is Better for Your Business?

Are you looking for a social media agency in Malaysia that can help you with your social strategy. If you are having a hard time choosing between Instagram or Pinterest, they should be able to help you make the right decisions.

1. Website Usage

Instagram

  • Capture videos and images from their own mobile devices
  • Improve videos and images with filters
  • Share content with others
  • Add relevant, meaningful captions

Pinterest

  • Discover amazing, interesting visual content
  • Curate the content they find from other creative users

2. Audience

Instagram

  • has over 500 million daily, and1 billion monthly active users
  • 50% of these users live at the United States of America
  • On an average, users share and upload 95 million visuals each day
  • This social media network collectively generates 3.5 billion likes each day

Pinterest

  • Pinterest has over 250 million active users each month
  • 50% of these users live at the United States of America
  • More than 175 billion Pinterest pins have been shared
  • 2 million people save “shopping pins” on their Pinterest boards on a regular basis

3. Mobile or Desktop

Instagram works well as a mobile application. Why? Well, this is because you can only share and upload new content through mobile, whether it’s Instagram Stories or regular posts. If you want to leverage on Instagram for brand building and marketing, you need to focus on mobile.

Pinterest, on the other hand, is a desktop app. Over the years, more and more features were added on its mobile version that made it so much better for infinite scrolling. Most of its traffic comes from desktop, though.

4. Hashtag Usage

Each Instagram user knows the significance of hashtags. Those who use Instagram utilize hashtags not only to discover things, but also to help other people look for content. Meanwhile, hashtags are not really that useful in Pinterest. Its pins are already well-labeled.

5. Link Sharing

Instagram is an amazing tool for establishing your brand identity. However, the fact that you can’t share links on your posts is considered as a drawback. This means that you can’t drive more traffic to your website from your Instagram posts.

With Pinterest, each pin is linked directly to a certain website. It allows users to improve traffic, and at the same time, measure your campaign’s effectiveness.