So you want to start your own blog and you want to make money out of it as well. There are things that you need to do in order to make your blog profitable and that is to be in a niche where the money is.

Now, it is always important that you are passionate about what you write, but you also have to do your research if there is market profitability for those things.

In this article, I will provide you with some means to help you choose a profitable niche to focus on your blog.

Use Keyword Research Tools

Suppose that you are passionate about Mixed Martial Arts, you can use keyword research tools to help you find out if people are actually searching for MMA and how frequently do they do so.

By using Wordtracker, I was able to see that mixed martial arts has at least 222 searches on average per day. That means that there is relatively good interest, albeit only a small market compared to other topics.

Of course, you want to brainstorm what topics you are an expert of and then use such tools to help you find which one is the right one for you.

Find Related Keywords

Now that you’ve narrowed down your possible niches, the next thing that you will do is to search for keywords and their related keywords as well. You can still use Wordtracker for this as it does have the necessary tools to help you find the right keywords you can use, but you can also use Google Keyword Planner and more premium alternatives as well.

Keywords, if you know a little bit about SEO, are actually quite vital in terms of creating your content. Using the right keywords seamless in your articles means that you are going to get a lot more traction in the long run.

Find Out More About Related Markets

By using keyword research tools, you can find out more about related markets. If you will input mixed martial arts, you will find other things that are related to that. In my quest to find out more about this niche, I was drawn to the UFC, a sports organization much like the NFL is to American Football.

On top of that, I also get some search results for UFC’s pay-per-view events as well. And to my surprise, since UFC is a more popular brand, it actually trumps mixed martial arts in terms of overall search volume per day.

Interpret Your Research Results

Now that you know the popular search terms people use (in this case, Mixed Martial Arts), you need to start interpreting the data that you have gathered. Here are some of my interpretations:

  • People who search for mixed martial arts are those that are either interested in the craft or are interested to become an MMA fighter
  • The people who search for UFC are those that are fans of the sport and are eager to watch certain fighters battling it out
  • Since there are obviously more fans than fighters, people who search for UFC are fight fans, so it is better to cater to that demographic.